In theatre and film, the fourth wall is the imaginary wall in a traditional three-walled set separating the performers from the audience.
If vendors, investors and buyers form the first three walls of the stage – industry analysts are the fourth wall.
It’s our belief that the job of the fourth wall isn’t to erect a barrier. Rather to provide an objective and transparent view to the marketplace and its players. If the fourth wall removes noise, it can enable you to make better-informed decisions on your purchases, sales, investments and strategy.